Marketing Manager
Wateen is Pakistan’s leading information and communications technology company with a diverse portfolio of customers across industries. A pioneer in the telecommunications industry, Wateen is proud to have laid the foundation of Pakistan’s internet connectivity with the fastest-growing fiber-optic network.
Wateen is credited with transforming the landscape of communications technology in Pakistan through our efforts to revolutionize businesses with cutting-edge technology. With the country’s largest team of highly experienced certified resources, our subject matter experts ensure end-to-end support uniquely optimized for businesses and enterprises across various verticals.
Position Summary
The Marketing Manager will plan, develop, and execute marketing strategies to promote Wateen’s products and services. This role requires a creative and strategic thinker with strong leadership skills, capable of driving marketing initiatives that align with Wateen’s objectives and increase brand awareness.
Location
Lahore
Key Responsibilities
Develop and Implement Marketing Strategies:
- Design and execute comprehensive marketing plans aligning with Wateen’s goals and objectives
- Identify target markets and develop strategies to effectively reach and engage them
Campaign Management:
- Plan, manage, and oversee marketing campaigns across various channels, including ATL, BTL and Digital
- Collaborate with the creative team to produce engaging content for advertising and promotional materials
- Monitor and analyze campaign performance, making data-driven decisions to optimize results
Brand Management:
- Maintain and enhance Wateen’s brand identity, ensuring consistency across all marketing materials and communications
- Develop strategies to increase brand awareness and loyalty among customers
Digital Marketing:
- Oversee Wateen’s digital marketing efforts, including social media, SEO/SEM, email marketing, and online advertising
- Manage Wateen’s website and ensure it is optimized for user experience and conversion
Market Research and Analysis:
- Conduct market research to identify trends, customer needs, and competitor activities
- Analyze data to develop insights and strategies for market positioning and product development
Budget Management:
- Develop and manage the marketing budget, ensuring all campaigns and initiatives are cost-effective
- Track expenditures and report on the return on investment (ROI) of marketing activities
Team Leadership:
- Lead, mentor, and manage the marketing team, fostering a collaborative and innovative environment
- Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment on marketing initiatives
Stakeholder Management:
- Liaise with external partners, agencies, and vendors to ensure the timely and effective execution of marketing campaigns
- Communicate marketing plans and performance to senior management and other stakeholders
Required Skills
- Proven track record of developing and executing successful marketing strategies
- Strong knowledge of digital marketing tools and techniques
Education & Experience
- Minimum Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred)
- 8+ years of experience in marketing