Senior Executive Marketing
Wateen is Pakistan’s leading information and communications technology company with a diverse portfolio of customers across industries. A pioneer in the telecommunications industry, Wateen is proud to have laid the foundation of Pakistan’s internet connectivity with the fastest-growing fiber-optic network.
Wateen is credited with transforming the landscape of communications technology in Pakistan through our efforts to revolutionize businesses with cutting-edge technology. With the country’s largest team of highly experienced certified resources, our subject matter experts ensure end-to-end support uniquely optimized for businesses and enterprises across various verticals.
Position Summary
The Senior Executive Marketing will support the marketing department in creating clear, engaging, and brand-aligned content across digital and corporate communication channels. The role will primarily focus on writing blogs, website content, social media copy, campaign copy, and other marketing materials.
Location
Lahore
Key Responsibilities
- Develop content for blogs, website pages, social media posts, digital campaigns, emailers, internal communications, and other marketing collateral.
- Support the creation of LinkedIn-first content for Wateen, with adaptations for Meta platforms.
- Assist in writing copy for product/service campaigns, corporate announcements, event posts, partnership updates, and employer branding content.
- Work closely with internal teams to gather information and convert technical or business inputs into clear, structured, and audience-relevant content.
- Coordinate with designers to develop digital content, ensuring that copy and visuals work together effectively.
- Support the marketing team in maintaining consistency of tone, messaging, and brand language across all communication materials.
- Conduct basic research on industry trends, competitor content, and relevant technology topics to support content planning.
- Use AI tools for research, ideation, content structuring, editing, and improving content quality, while ensuring final output remains accurate, original, and brand-appropriate.
- Proofread and edit content to ensure accuracy, clarity, grammar, formatting, and alignment with brand guidelines.
Required Skills
- Strong written communication skills with the ability to write clearly, professionally, and accurately.
- Good understanding of digital content, especially for LinkedIn and other social media platforms.
- Ability to simplify technical or business information into accessible and engaging content.
- Basic understanding of content marketing, social media communication, and brand messaging.
- Familiarity with AI tools such as ChatGPT, Canva, Runway, Kling AI, Freepik, or similar platforms for content support, research, and ideation.
- Good proofreading, editing, and grammar skills.
- Basic design sense and the ability to review creative layouts from a content and communication perspective.
- Willingness to learn about B2B technology, ICT solutions, digital transformation, and enterprise services.